Deepika Padukone is by far probably the most successful actress the Hindi film industry has produced in all these years! While she hasn't really dipped her fingers in as many streams like her contemporary Priyanka Chopra, Dippy is still the most sought after Bollywood star that brands want to associate with. In fact, some think that her brand value is far higher and more attractive than that of the industry bigwigs like the Khans. Word around town is that Deepika has quoted a whopping Rs. 8 crore fee for a three-day shoot as the brand ambassador of an airline. Says a source in Bollywood Life, “She is currently in talks, through her brand team. The 8 crore tag is her asking price for a three-day shoot. It’s typically a certain number of days per year. For brand shoots, normally the payment is per day. Deepika charges 1-5 crore for a day. But 8 crore seems a bit high as only Aamir Khan, Shah Rukh Khan and Ranbir Kapoor command that kind of fee for endorsements. Among sportsmen, only MS Dhoni and now, Virat Kohli recently have started charging close to that figure.”
In the article published in Bollywood Life, the source adds that the negotiations are almost closed. “When Deepika’s team asked for that amount, they weren’t sure they would get it. But they have to constantly up the star’s price according to the market value and Deepika has had a fantastic year with Piku and Bajirao Mastani, so she is in the position to hike her fee. Whether the brand will pay her that amount, remains to be seen. Deepika is currently negotiating for 2 crore plus per day. If she gets the price she is asking for, it will catapult her into the biggest league.” More-Info
webmusic , wapdam
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