Recently, Udta Punjab has had an unpleasant run-in with the censor board, just few weeks before its release. Recent reports say that the team now wants to employ innovative ways to promote the film.
Apparently, Zee Music, the music label of the film, is planning to promote its music by doing a few city tours with concerts, with the lead actors of the film. Since Shahid plays a rockstar in the film, the filmmakers want him to be an integral part of these promotions.
Marketing Head of Zee Music, Kirthi Rai was quoted saying, “Yes we are planning a few music activities with the lead actors across a few cities to promote the music of the film.”
But rumour has it that Shahid may not be very keen to be on the tour as he apparently wants to spend quality time with his wife, and soon-to-be-mother Mira Rajput.
Aman Gill, CEO of Balaji Motion Pictures, was quoted saying, “It’s absolutely baseless. In fact Shahid has been there for all the promotional activities across and continues to promote as we speak. Unlike other films, with Udta Punjab we are being very selective with the GEC shows that we visit, owing to the content of the film.” More-Info
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